Hi, I’m Clarissa, a marketing enthusiast and a storyteller passionate about how brands connect with people in the digital age. This blog is my space to explore digital marketing trends, brand strategy, and creative storytelling, sharing insights from my experiences and ongoing learning. I also utilize this medium to share some of my photography works, as it is my favorite hobby.
As a graduate student in Integrated Marketing at NYU, I’ve had the opportunity to dive deep into consumer behavior, branding, and data-driven marketing strategies. Beyond the classroom, my work in business analysis, content creation, and digital marketing has shown me how brands engage audiences and stay relevant in a constantly changing landscape.
What excites me most about digital marketing is its ability to blend creativity, strategy, and data to create campaigns that truly connect with people. I’m particularly fascinated by how innovative marketing activations, viral content, and strategic brand storytelling can shape perceptions and drive engagement. Whether it’s through influencer collaborations, interactive experiences, or trend-driven content, I love exploring ways to make brands stand out in an oversaturated digital space. Join me as I dive into the art and science of building campaigns that captivate and leave a lasting impact! :-)
留言